ENGAGE GENERATION ‘Y’ IN A RELATIONSHIP WITH E.ON THAT CHAMPIONS NEW WAYS TO USE ENERGY IN THE HOME AND EMPOWERS THEM TO ENLIST OTHERS IN AN ENERGY REVOLUTION
The challenge is to engage with 18-25 year olds, a market that they have not yet been able to interact with. The major design concern for me was that a majority of this age group either do not pay the bills or are unable to choose providers. I had to find a way of reaching a target audience that are predominantly uninterested in things such as energy providers.
My angle was cost, the one thing that struck a chord with all the members of that age group was that they where pretty much all strapped for cash and money was by far the biggest influence on them, the project approaches this in a playful way, looking at how much energy is wasted by leaving appliances on etc. and creating a means of delivering this message quickly and effectively, taking into account the obvious ephemeral nature of the project.