Individualism and Eccentricity. A desire to do something for your own benefit (hobbies, ownership of property, love or any other thoughtcrime).
For me, OWNLIFE would be my devotion to my sports; windsurfing and sailing, both of which where ruined throughout my summer by the fact i had to work all day, my only time to go and be myself, to loose my self in my sport was after work. As the summer wore on this window between finishing work and darkness closed. These hours of daylight over the summer where my escape for the mundane.