The Curb, is a magazine for a local skate shop. Its initial purpose is to promote the branding and identity that I created for the shop, Curb Industries is an independent local business based in Winchester, and as a result a lot of the content is about the local skate scene in Winchester, both to introduce Winchester as a skate-able city and to try and promote skateboarding.
The articles are written in a very informal way to fit with the ethos of the shop, the casual relaxed attitude that they have, that goes with the easy going nature of the sport, casual swearing and slang included.
The font choices that I have chosen are intended to reflect the nature of skateboarding, its very modern and contemporary aesthetic, but with a slightly grubby edge. An acceptance and embracing of imperfection within tricks and skate spots that I think is fundamental to the sport.